Competing online has become increasingly challenging. Targeted traffic can draw in the right customers at any point in the purchasing journey. Picture connecting with your ideal client precisely when they’re seeking your specific product. Visualize engaging your customers with personalized messages, prompting them to explore your site where they are just a few clicks away from completing a purchase, boosting your revenue.
This is the essence of Pay-per-click advertising (PPC). Serving up a tailored advertisement to potential customers precisely when they are in search mode. Generating quality traffic requires more than just crafting a few ads and choosing select keywords. It entails thorough research, testing, adaptation, refinement, and expansion. Our PPC team follows a proven process dedicated to giving your business a strong head start.
Google Ads, previously known as Google AdWords, reigns as a top choice for PPC advertising in numerous sectors. This isn’t shocking, given Google’s status as the world’s most extensive search engine, processing over 3.5 billion daily searches.
Our team excels in managing Google Ads and Google Shopping campaigns, mastering the intricacies to develop ROI-focused strategies.
- Expansive reach
- Easy to understand dashboard
- Certified Google Ads team
Microsoft Ads, formerly known as Bing PPC Ads, dominate Bing, Yahoo!, DuckDuckGo, and AOL – the top search engines under Microsoft’s belt. With a staggering 14 billion monthly searches, Microsoft Advertising presents a vast potential reach, brimming with opportunities for businesses venturing into new markets. Let our team assist you in crafting the optimal advertising strategy for your business with our expert Bing Ads management services.
- Low competition
- Reach a different demographic
- Microsoft Advertising specialists
Visual advertisements displayed across the Google Display Network can come in various forms like text, images, videos, and rich media. With over 2 million sites a part of this network, there are numerous spaces where these ads can be showcased. For instance, your ad could be positioned between paragraphs in an online news article, beside a text block on a blog, or within a bar at the bottom of a popular mobile app.
- Text, image, video or rich media advertisements
- Appear across the Google Display Network
- Great for increasing brand awareness
Have you ever browsed a website with the intent of buying a product or learning about a service, only to have it track you across the internet — from search engines to news articles and social media in the weeks that follow? Those ads that linger are known as remarketing ads, and you can craft them as well.
- Appear only after you visit the website
- Follow you across the web
Local Services ads are tailored to boost your lead generation through Google, linking your business with individuals seeking your services. This PPC strategy enables you to appear in searches within your specified service area, encouraging direct customer contact through calls or messages initiated from the ad.
- Generate leads
- Get calls and messages
- Increase customers trust with a Google badge